Research Methodology: Meaning of Research, Objectives of Research, Motivation in Research, Types of Research, Research Approaches, Significance of Research, Research Methods versus Methodology.
Defining the Research Problem: What is a Research Problem? Selecting the Problem, Necessity of Defining theProblem.
Research Design: Meaning of Research Design, Need for Research Design, Features of a Good Design.
Sampling Design: Census and Sample Survey, Implications of a Sample Design, Steps in Sampling Design, Criteria of Selecting a Sampling Procedure.
Unit-I : Introduction to Management – Management though – functions and principals of management:Planning–Planningpremises,typeandstepsinplanning–Decisionmakingand forecasting, steps in decision making – Management by objectives (MBO) and decision tree analysis – organizing structure, type of organizations, Principals of Organizing, Delegations, and Decentralization of authority – line and staff functions – leading-leadership, styles of leadership, Theories of leadership – Blake and Mouton’s Managerial grid- Motivation, process, Maslow’s McGregor and Hertzberg theories of Motivation – Controlling – Importance, Process of Controlling – Techniques ofcontrolling.
Unit –II : Concepts in HRM; Human Resource planning –objectives, process and techniques-job analysis-job description-selecting human resource-induction, training and development- performance appraisal and evaluation- job evaluations industrial relations and trade unions- labour welfare and social security measures.
Unit III : Financial management -Nature and scope of Financial Management-Time Value of Money- ValuationConceptsandModels-RiskandReturn-FinancialStatement&itsAnalysis-statement ofchangesinFinancialPosition-CashFlowstatement-RatioAnalysis-FinancialPlanning-cost of capital- Form of Capital Structure: Capital structure- Leverages-Business/Financial Forecasting – sources of Finance-control of capital Issues: Securities and Exchange Board of India-WorkingcapitalManagement-ManagementofEarnings-DividendPolicyandDecision, Bonus Issue and Right Issue- Financial markets and Marketing of securities- Underwriting of capital issues- Merchant Banking – Investment Trusts and Mutual Funds- Long term Investment Decision: Capital Budgeting (Including Risk and Decision Tree Analysis)- Cash Flows for investment Analysis: Concepts and Determination- Lease Financing and Hire purchase- short term financing instruments. Mergers, Acquisitions and Restructuring- financial institutions & markets and derivativesinstruments.
Unit IV: Marketing environment and consumer behavior market segmentation targeting and positioning: product decisions, product mix, product life cycle: New product development: Brandingandpacking:Pricingmethodsandstrategies–promotionmixchannelManagement: Making of service: Customer relation management: New issues in Marketing,E-Marketing.
Unit – V: Role and scope of production management; facility location; layout planning and analysis; production planning and control – production process analysis; demand forecasting for operations: determinants of product mix; production scheduling: work measurement; time and motion study; statistical quality control. Role and scope of operations research.
Unit – VI: Managerial Economics: Demand analysis and demand forecasting, Production function cost–output relation, market structure and précising practices, national income concepts, business cycles Phase effects and controlling measure. Entrepreneurship: Entrepreneurship Concepts, Types, Motivation, Factors, Stages, Barriers, small scale Industries definition, Features steps in setting of a small Unit Problems and financial Institution support.
Unit – VII :Emerging Technologies in Management: Industry 4.0, Disruptive Technologies, Technology trends in Business – Big Data Analytics, Cloud Computing, Digital Currency, Cryptocurrency, Blockchain,InternetofThings,ArtificialIntelligence,MachineLearning,Robotics,3DPrinting, Drones, Augmented and VirtualReality.
Unit – VIII : Business, International Business and Global Business – Meaning and Definition, International Business – Nature and Scope, Globalization – Issues, Opportunities and Challenges, International Business – Institutions and Regulations, Indian Politics and the International Business environment.